MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil) that reach out to all adults in Singapore every week. As an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, MediaCorp has won numerous international awards and accolades including Asia Television's Broadcaster of the Year.

MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world. Join us now for boundless career opportunities.

Position: Segment Marketing Manager
Work Location: North

Responsibilities:

• Develop and execute through-the-line (ATL, BTL and Online) marketing activities for the promotion of Vizpro’s products, in accordance to the marketing and branding strategies determined
• Work closely with the PR team to come up with the appropriate key messaging and PR strategies
• Develop and execute effective digital media strategy
• Measure and monitor the effectiveness of the marketing activities for the different market segments
• Manage and expand Vizpro’s customer database
• Conduct market research and surveys and to analyse the information gathered
• Work with the Sales team on sponsorships and the Project Management team on events/shows conceptualisation

Requirements:

• Possesses a degree in Marketing, Mass Communications, Business Administration or related fields
• Has at least 5-7 years of relevant marketing working experience (traditional and digital media experience essential)
• Has an excellent command of English, both written and spoken (Chinese, if possible too)
• Is creative and innovative
• Is resourceful, well-organised, meticulous and able to multi-task

If you think you have the right qualification and the skills for this Job, do not hesitate to send us your application by clicking on the 'Apply Online' below.

Closing Date: 19 February 2012

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